Semir Deploys YuniquePLM to Manage Growth in China

10/16/2014
Zhejiang Semir Garment Co., Ltd.® has selected YuniquePLM™ to enhance its process optimization flow, improve supply chain collaboration, and increase speed to market.

Founded in 1996, Semir is a leading brand of casual adult and children's clothing and has since grown to become one of China's largest apparel brands. In 2014, Semir expanded beyond its well-known Semir casual clothing and Balabala® children's clothing brands, adding Mongdodo® and Minibalabala®   to its brand portfolio.

The Chinese apparel sector is currently undergoing a structural shift moving from a primarily export-based model to a more domestic consumer facing industry. To meet this growth in domestic demand, Semir is making moves to strengthen its supply chain management by consolidating its previously diverse and disconnected systems into a single view. Previously, its scattered systems posed challenges to quality and delivery controls, hindering the company's growth ambitions. To overcome this, Semir has worked to adjust purchase patterns by working hand-in-hand with suppliers to jointly research and improve technology, fabric, and costs. By amalgamating its manufacturing to a few high quality suppliers, Semir has been able to better ensure the quality and timely delivery of its products and enhance its comparative advantages.

Semir's company focus has been centered on strong product branding, supply chain efficiency, and economies of scale. To accommodate and address its bourgeoning and future business ambitions, Semir's management team has looked towards implementing a powerful product lifecycle management (PLM) system.

Pingfan Zhou, president and general manager of Semir said, "After a year of careful examination and assessment, we have selected Gerber Technology's YuniquePLM to strengthen our communication and collaboration between departments and suppliers and to ultimately increase our core competitiveness. We look forward to being able to fully control and comprehend the entire supply chain from planning, design, product development, and procurement to sales. All of these efforts are designed to offer the best customer-value products and experiences for Semir's end consumers."
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