"However, like any successful e-commerce business, changing the propellers while inflight is the hardest task," says Sreedhararaj. "At Sephora we have some of the most talented technology teams who are currently working with commercetools to take benefits of all its features while recreating the amazing experiences which our clients have come to know us for.”
The work won’t happen overnight, Sreedhararaj notes. “Sephora will take the next two years to migrate and refine our e-commerce capabilities with the new platform, including some new features we know our clients will appreciate.”
As the retailer looks ahead, it’s building a solid foundation for its digital ecosystem.
“Sephora is one of the most successful website and mobile apps in the world, and to continue to deliver the experiences our clients love us for, this is the next step in our digital dominance journey,” says Sreedhararaj. “Simply put, this new technology architecture allows us to continue to scale as quickly as our appetite desires, and provides consistent experiences across all Sephora touchpoints.”