Sephora recently launched same-day delivery for its shoppers’ beauty needs as the holiday season gears up. To support this, the beauty retailer has strategically tapped into a scalable shipping and delivery ecosystem with Delivery Solutions, powering the retailer’s e-commerce platform with a future-proof fulfillment strategy instead of a single provider solution.
“At Sephora, our priority is to deliver a seamless experience to all of our clients, and this partnership with Delivery Solutions was the natural next step in the evolution of maximizing efficiencies in the purchasing power of our shoppers,” said Sree Sreedhararaj, chief technology officer for Sephora Americas. “With the ease and strength of Delivery Solutions’ ecosystem, Sephora can look forward to expanding our reach and new client acquisition, while continuing to service our existing clients with a more streamlined way to receive their beauty essentials the same day they need them.”
Sephora now has access to all the best-in-class delivery providers and can leverage the combined power of their capacity and capabilities, enabling Sephora to optimize its overall operating efficiencies. The end-to-end white-label solution includes everything from e-commerce delivery intelligence while the consumer is browsing, to post-purchase tracking, visibility and communication.
“Sephora’s absolute dedication to customer-centricity is what makes it one of the biggest beauty retailers in fulfillment. With our expertise in enabling same-day delivery across all verticals of retail, we’re helping Sephora gain an even bigger competitive edge and maintain its position as the beauty industry’s leading retail innovator,” said Manil Uppal, founder of Delivery Solutions.
“We are proud that our partnership helps Sephora implement an omnichannel strategy that is both scalable and sustainable,” he added. “Our future-proof e-commerce business model is the key to avoiding constant re-platforming, reducing overall tech debt and inefficiencies, and setting businesses up for continued success as they grow and evolve. We remain committed to preparing for and solving the challenges of accelerated delivery for leading, forward-thinking customers like Sephora.”