Sephora, Express and Things Remembered Debut Location Awareness

Sephora, Express and Things Remembered have deputed location-awareness marketing at select malls throughout the United States.
The in-mall mobile marketing solution from StepsAway offers shoppers smartphone access to hyperlocal in-store deals. Accessible via malls’ WiFi networks, the browser-based StepsAway app empowers mall owners to increase sales per square foot and gives mall retailers a time-sensitive opportunity to influence consumer purchase decisions at their closest point of sale.
“With research showing that 91% of adults have their smartphone in reach 24/7 and nearly $600 billion of in-store sales are influenced by mobile devices, retailers and mall developers have a massive opportunity to influence in-mall purchases through mobile engagement,” said Allan Haims, CEO of StepsAway. “As the brick and mortar retail market’s strongest revenue time of year is now underway, retail brands can extend the value of their digital marketing assets to capture every possible sale during the holiday shopping season and beyond.”
Built on a patent-pending, cloud-based platform StepsAway’s retailer publisher tool SAConnect allows retailers to create and deliver promotions across multiple mall properties from their corporate headquarters via a single platform. The tool also supports dynamic promotions, allowing retailers to make real-time adjustments based on fluctuating store inventory levels or sales trends.
From the consumer side, shoppers simply sign onto the mall’s free WiFi network and then peruse deals via the app by product category or store name. The app is compatible on Apple, Android and Windows mobile devices.
Six select Taubman shopping centers are currently leveraging  the solution.
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