Sephora Personalizes the Shopping Experience with Mobile App Enhancement

Sephora has added increased functionality to its mobile application, allowing shoppers to virtually try on thousands of lip stick shades prior to purchase. The Sephora Virtual Artist utilizes a smartphone’s camera to precisely map lip location and shape using technology developed by ModiFace. Clients can swipe through over 3,000 lip colors by brand, format or shade family, and instantly see how each one looks on their own lips.

"We know our clients wish they could try on every lipstick in our store," Bridget Dolan, VP of Sephora’s innovation lab said. "Now they can — instantly and effortlessly. Our focus is always to launch technology that provides a true benefit to our clients. With Sephora Virtual Artist, our clients can have friends vote on which shades look best on them from wherever they are. We want to make buying lipstick more fun than ever, and maybe a little addictive.”

Using a state-of-the-art 3D Live view that moves with them like a mirror, clients can virtually try on lip colors through an interactive digital overlay on their own lips. Sephora’s extensive color library is inclusive of all lipsticks and lip glosses available at Sephora, each individually color matched by hand by Sephora experts to ensure a true representation.

Sephora Virtual Artist also includes special mobile features like "Compare Me" to see yourself in up to four different shades on one screen in a pop art style, and "Shake it Up," which selects four new shades at random each time you shake your phone. Images can be shared socially to garner feedback from friends or e-mailed with product links for future reference, and products can be saved to the "My Favorites" list or instantly added to the shopper's basket for purchase.