Shake Shack Launches Chatbot


Shake Shack is getting into the chatbot game. The fast food retailer has released a chatbot on Facebook Messenger and Twitter Direct Message to answer consumers most commonly asked questions and help them find their nearest Shake Shack.

With the ability to answer more than 300 of guests’ most frequently asked questions in-channel on Twitter and Facebook, shoppers will now be able to engage with ShackBot to learn more about the menu, featured items, nutritional information, hours and more. Users will also be invited to provide feedback and granted easy access to download the Shack App and sticker package.

"Shake Shack has always been defined by our hospitality and commitment to providing a fun and lively community gathering place. We aim to deliver the best experience possible - whether that be in line at a Shack or online via our Shack App,” said Phil Crawford, Vice President of Information Technology at Shake Shack. “We’re excited by continued innovation in the digital space, especially around conversational technology like the ShackBot, and what that means for our guests. The ShackBot opens a wide range of short term and long term opportunities for further engagement."

The bot was developed in partnership with Conversable, a conversational intelligence platform.

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