Shinola and Filson Modernize Store Operations With Omnichannel Cloud Platform

filson shinola interior

The lifestyle brands – owned by Bedrock Manufacturing – are revamping in-store systems through the adoption of a mobile-first, omnichannel retail cloud platform.

Shinola and Filson have selected NewStore to spearhead the project, which will see the retailers upgrading omnichannel capabilities to include mobile checkout, store fulfillment, endless aisle, order management, BOPIS, and buy online to return in-store.

Seattle-based retailer Shinola sells watches, jewelry, and leather goods, while the Detroit-based Filson is known for outdoor apparel and accessories. The retailers hope the partnership will engender a more unified, personalized shopping experience while also equipping store associates with greater visibility into customer, order, and inventory data through the use of a mobile app. 

“It was an easy decision to go with NewStore after assessing various omnichannel solutions. On top of the company's proven track record of working with game-changing retailers, the platform can be implemented at a pace that aligns with the unique needs of our brands. The company also has a strong network of technology partners, which was important to us,” said Rob Sayre, CIO, Bedrock Manufacturing Co. “NewStore's experience and expertise will be invaluable for both Filson and Shinola as we bring this project to life, and our partnership will only get stronger as we grow our portfolio of retail brands.”

Across the board, retailers are channeling efforts into deeper, more extensive cloud adoption. Most recently, Diageo announced plans to overhaul its IT infrastructure and move to the cloud, while WH Smith North America recently implemented AI-backed cloud platform to manage inventory planning across its 300+ airport and casino stores.

In recent research, Gartner forecasts that, by 2026, 75% of organizations will adopt a digital transformation model predicated on cloud as the fundamental underlying platform, with worldwide public cloud end-user spending predicted to reach nearly $600 billion in 2023. 

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