Increasing consumer adoption of mobile shopping, willingness to share GPS information and desire for highly personalized shopping experiences are fueling the explosive growth of hyperlocal marketing. 58 percent of retailers plan to utilize geolocation within two years, according to the Boston Retail Partners; but without rich, real-time data on when and where consumers can find the products they want, this powerful approach to increasing brick-and-mortar retail sales falls short. A shopper who viewed an item promoted on a retailer’s website or via a mobile proximity marketing campaign on a mobile app before visiting the store may walk out disgruntled and empty handed—or worse, with a competitor’s product.
The ShopAdvisor Intelligence Suite is uniquely positioned to support the explosive growth of hyperlocal campaigns through product availability information on tens of millions of SKUs, in more than two hundred thousand retail locations. ShopAdvisor recently extended this product universe by becoming an inaugural member of the Nielsen Connected Partner Program. Mobee adds an additional level of product availability and intelligence by using crowdsourcing to collect location-specific and product-specific data in real-time, at any desired scale. Additionally, Mobee’s “Anywhere Missions” enhance ShopAdvisor's context intelligence capabilities, allowing app users to answer consumer sentiment questions from any place.
“ShopAdvisor and Mobee are enabling true, real-time connection of shopper interest and product availability,” said Jeff Papows, CEO, ShopAdvisor. “By offering greater contextual relevance and awareness of product availability to our retail, brand and agency clients, they can deliver superior omni-channel experiences that will engage consumers with the right product, in the right place, at the right time.”
“The partnership between Mobee and ShopAdvisor is a natural fit,” said Hal Charnley, CEO, Mobee. “We are supplying real-time product availability information from the shopper’s perspective, allowing marketers to capitalize on consumer interest and location more often, on a larger scale and with greater success than ever before.”