12/12/2011 Chairman Emeritus Champions ".shop"

Richard E. Last has joined the board of Commercial Connect LLC, based in Louisville, KY., the company seeking delegation of .shop from ICANN. Last is also a current board member of the National Retail Federation Foundation and Chairman Emeritus of, the world’s leading membership community for digital retail.

Last is a lecturer and directs the digital retail bachelor’s degree program of the University of North Texas, part of the College of Merchandising, Hospitality, and Tourism. He formerly served as manager of new business development for JCPenney Catalog, and launched’s website in 1994, which later became the first U.S. online retail site to generate over $1 billion in annual sales. He also held the roles of president of JCP Ecommerce L.P. and was a former director of digital ventures for J.C. Penney Co. Inc.
CEO and founder of Commercial Connect LLC Jeffrey Smith said, “We are delighted to add Richard to our board of directors and appreciate his extensive experience in e-commerce, multichannel retail, and social commerce. He is an asset in establishing our mission of uniting and aligning all online retailers in providing the highest level of privacy, and secure transactions known today under the delegation of .shop.”
Last also serves on the board of advisors for Abundant Closet LLC, a provider of software for apparel social shopping, Tagman, a provider of digital marketing attribution, and Invodo, a producer of video content for use at the point of sale.
Atlanta-based Abundant Closet drives revenue for retailers by allowing consumers to bring their entire closet inventory to every purchase decision. The company has relationships with 23 retailer brands, including Nordstrom, Dillards, Saks Fifth Avenue and Gap.
Austin-based Invodo’s video platform is specifically designed for retailers. Statistics show that video helps to increase conversion rates by 30 percent on average, and results in a 25 percent reduction in abandoned shopping carts, and reduced return rates, according to eMarketer and Practical eCommerce magazine.
NYC-based TagMan is the only enterprise-level tag management platform with robust solutions for improving site performance, optimizing data collection and addressing privacy at a global level.