Shopper Demand: Stop Chasing, Start Shaping

Most retailers are chasing demand. The leaders are not only responding quickly to changing consumer preferences, but shaping demand and pre-emptively positioning inventory to capitalize on shopper insights. This shift in focus has far-reaching impacts on the enterprise and supplier community and is positively affecting both the top and bottom-line. Read this paper featuring research from Gartner to discover new levels of precision and visibility in demand planning and product availability.