On the heels of the successful launch of the “Say Yes to the Prom” dress and jewelry line exclusively at Macy’s earlier this year, the retail giant and Discovery Consumer Products, the licensing arm of Discovery Communications, are expanding their partnership with the debut of a brand new “Say Yes to the Dress” juniors line for special occasions.
Available at 200 Macy’s stores and Macys.com, the “Say Yes to the Dress” juniors collection of special occasion dresses will be available so that any young woman can experience a “say yes” moment even if it is not her wedding or prom day. The collection aims to help women and juniors look and feel their best as they celebrate their milestone moments including homecoming, formals, galas, and more.
The new “Say Yes to the Dress” special occasion lines features both dresses at accessible price points (dresses range from $99 to $129).
The “Say Yes to Prom” line was inspired by TLC’s annual Say Yes to Prom initiative, a multi-city tour that helps teens who might not be able to afford a prom dress look their very best for this incredibly special high school moment.