ShopRite has launched a Registered Dietitian Virtual Chat program to enable shoppers to ask questions about diet and nutrition without having to go to a store for an in-person consultation, reports sister publication Progressive Grocer.
The service is available on ShopRite’s website. Visitors to the site will encounter a pop-up box that prompts them to chat with a member of ShopRite’s team of registered dietitians (RDs), who are available on weekdays from 9 a.m. to 5 p.m. If the dietitian is chatting with another customer, the shopper can leave a message, and the dietitian will respond when available.
“Ever since we launched the in-store ShopRite dietitian program nearly 14 years ago, we’ve been creating new and expanded ways to help our customers take advantage of the wealth of expertise and knowledge that our team of dietitians have to offer,” noted Natalie Menza-Crowe, director of health and wellness for ShopRite, and a registered dietitian herself. “I’m especially excited about launching this program because it means we can now provide all of our customers – both those that shop in our stores, as well as those that are shopping with us online – with quick, easy and simple ways to get nutritional advice from licensed health professionals, at no charge, when and where they need it most.”
According to Menza-Crowe, the RD chat is the first of its kind to be offered in the Northeast by a major supermarket operator. “We think that this is a fantastic way to leverage new technologies on our website and provide additional free services to our customers,” she added.
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