ShopRite Links Online Coupons to Loyalty Card

Working with, supermarket retailer ShopRite launched an online "Save to Card" coupon gallery last week. Members of the retailer's loyalty program can now add coupons directly to their ShopRite Price Plus Card, with discounts applied automatically at the store checkout, all without the need to clip or print coupons.

The program complements ShopRite's current collection of online printable coupons, also powered by, which the retailer has offered since 2008. ShopRite, a brand of Wakefern Food Corp., operates 220 stores in the Northeast and mid-Atlantic states.

"Hundreds of thousands of dollars in savings have already been printed from ShopRite's gallery of online printable coupons," says Steven Boal, CEO of "With the addition of the new Save to Card gallery, ShopRite is giving its customers the option to use coupons the way they prefer--either printed or on their Price Plus card."
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