Simparel Rebrands as EXENTA to Reflect its Business Transformation
Simparel, provider of next-generation fashion software and information technology solutions, has rebranded as EXENTA. Company leadership made the move after recognizing that the legacy name, which stood for “simply apparel,” no longer adequately reflected its value proposition nor met the needs of the growing and fast-developing company that EXENTA has become. It's new company positioning line, “Without Limits,” is a close translation of the Spanish word Exenta.
Other key drivers for the rebranding include the company’s recent exponential revenue growth, expansion into more fashion and soft goods industry verticals (footwear, home, jewelry, technical textiles, etc.), opening of international markets, development of a uniquely talented and experienced team, and continuous agile product development for end-to-end solutions.
New product branding is as follows:
· EXENTA™ ERP: end-to-end business management solution for all internal and supply chain processes.
· EXENTA™ PLM REVO™: cloud/web-based Product Lifecycle Management (PLM) solution available as an integrated component of EXENTA Enterprise or as a standalone solution
· EXENTA™ Shopfloor: tablet-based Shop Floor Control (SFC) solution featuring real-time data collection, production management tools, and incentive payroll capabilities.