SMB Retailers Get Practical Tips at Independents' Day Sessions

Small-to-medium-sized businesses (SMBs) will be the specific focus of the NRF Independents' Day sessions on Tuesday morning. Presenters, some of them SMB retailers themselves, will share real-world examples and practical takeaways for companies that may not have the IT resources of larger chains but face many of the same challenges as well as problems of their own.

Attendees holding Expo-only passes for the NRF Big Show are eligible to attend these sessions along with Full Conference attendees.

The sessions kick off with:

Real World Action to Increase Sales: Case histories will demonstrate how to boost sales through event programs and community involvement, as well as cost-effective ways SMB retailers can use mobile technology and social media to expand their customer base. Speakers Amanda Kinsella of Logan Services and Robert Klaben of Morris Home Furnishings will share relevant ideas that retailers can implement quickly.
When: Tuesday 1/11/2011 8:30 AM-9:30 AM Room Hall A, 1A24

Why Be Open Seven Days When Only Four are Profitable?: This real-world example of creative crisis management reveals why it can make sense to challenge conventional wisdom. John Whisler of Kitchen Kaboodle II and Patricia Johnson and Richard Outcalt of The Retail Owners Institute will show how independent retailers can serve their best, most profitable customers with the products they want at the prices they want, at the times those customers actually want to shop.
When: Tuesday 1/11/2011 9:45 AM-10:45 AM, Room Hall A, 1A24

Ten Things You Can Do When You Go Back to the Store: Dave Ratner, an independent retailer for over 30 years, has used customer relationships as his "slingshot" to bring down retail Goliaths. Ratner, of Dave's Soda & Pet City, will engage attendees in an interactive dialogue and cover why his winning strategies work, what happens when things don't go according to plan and what SMB retailers can expect when they play to win. As its title indicates, this session will offer plenty of "take-home" ideas that retailers will be able to implement quickly.
When: Tuesday 1/11/2011 11:00 AM-12:00 PM, Room Hall A, 1A24
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