SMB Tech Trends Study

The rich are different than you and me, said  F. Scott Fitzgerald in the last century. Yes, they  have more money, Ernest Hemingway famously responded. Differences among retailers by revenue category can inspire a similar dialogue.

Gartner, our research partner in the 2006 RIS Retail Technology Study, views Tier 1 retailers as having revenue greater than $1 billion. This makes them rich in revenue compared to small-to-midsized (SMB) retailers, which have revenue between $50 million and $1 billion.

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