Sneak Peek: Foot Locker’s New Champs Sports Concept Store
Champs Sports, part of Foot Locker, Inc., has unveiled its new Homefield retail concept and the first location is set to host a grand opening April 22-24.
Champs Sports Homefield in Pembroke Pines, FL, the brand's first iteration of its new concept, is the largest of any Foot Locker, Inc. subsidiary in the world at 35,000-plus-square-feet.
The first of its kind – Champs Sports Homefield builds on the retailer’s history of always listening to the consumer. Homefield offers a range of performance and lifestyle products, services and experiences to cater to the dynamic and versatile athletes' life. The concept store will offer specialized services to customers through various experiences, including a full-sized basketball and multi-sport court and a Champs Sports Combine digital VR system.
"At Champs Sports, we are committed to listening to our consumers,” said Guy Harkless, SVP and general manager of Champs Sports and Eastbay. “We've been a part of athletes' lives since inception and this new Homefield concept directly caters to their total needs. We know those needs are constantly changing and therefore, we are evolving with our consumers across all categories. Our new store in Pembroke Pines represents our own growth and intentional support of all athletes while representing the Champs Sports of the future."
Homefield will feature a wide assortment of apparel, sneakers and equipment for all athletic endeavors from running, training and yoga, to a wide array of team sports like basketball, football, and baseball, along with nutritional and recovery products to serve modern needs. The store will also serve as a destination for local running enthusiasts, offering over 65 different performance running styles and a try-on treadmill to aid in finding the perfect pair of running shoes.
Consumers can find brands like adidas, New Balance, Nike, Puma and Under Armour, as well as new brands and product categories including Brooks, HOKA, Gaiam Yoga, Hyperice, and GNC Health & Nutrition. Foot Locker, Inc. owned brands, Eastbay Performance, CSG and COZI, will also be available.
During Champs Sports Homefield's grand opening weekend, guests will have the opportunity to partake in workout classes such as Band Training, HIIT, yoga and basketball skills as well as activities like performance footwear customization art station with local artist, ABSTRK, a gaming lounge, and photo moments, with music provided by local DJs. Homefield will also offer ongoing programming like events and workshops aimed at bringing the community together in celebration of all sports and athletes.
In continuing with Champs Sports' community-driven mission, the store will feature a "Wall of Game," honoring those in the community who make and have made a positive contribution to local sports. An induction ceremony will be held on April 23rd unveiling five honorees: Mark Montimurro, Briana Williams, Roderick Rocky Gills, Tamara James, and posthumously, Jason Stein.
- Mark Montimurro, Head Coach - Coral Springs Charter School Softball
- Briana Williams, Olympic Gold Medalist - Track + Field
- Roderick "Rocky" Gillis, Athletic Director - Broward County Schools
- Tamara James, Former WNBA Player and Mayor of Dania Beach
- Jason Stein, Athletic Director/Baseball Coach/Teacher - JP Taravella High School
Champs Sports Homefield in Pembroke Pines is located at 12151 Pines Blvd, Pembroke Pines, FL 33026. Foot Locker, Inc. brands include Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS, Footaction, and Sidestep. With approximately 3,000 retail stores in 28 countries across North America, Europe, Asia, Australia, and New Zealand as well as websites and mobile apps, the retailer’s purpose is to inspire and empower youth culture around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community.