Beauty retailer Glossier opens a temporary retail experience dubbed Glossier Boston August 7th, the third pop-up for the retailer this year. The new venture joins a growing trend of direct-to-consumer brands expanding and transforming their concepts to become increasingly experiential focused and will be will be open from August 7th through October 4th.
Located at The Current at the Seaport, a pop-up village, Glossier Boston will reveal a new concept with nine freestanding “houses,” which are dedicated to different pillars of the brand–ranging from makeup to skincare to fragrance. Inside, all Glossier products will be available to test and shop.
The pop-up was designed by Glossier’s in-house experiential team. The retailer has also hired a local team of “Offline Editors” who will bring the experience to life. Founded in 2014, Glossier Inc. has 2.2 million Instagram followers and the retailer is tagged in approximately 20,000 user-generated posts on Instagram per month (not counting stories).