Social Commerce Delivered Through Escalate and PowerReviews Partnership

Escalate Retail announces its partnership with PowerReviews, a provider of customer reviews and social merchandising solutions. The partnership will enable integration between Escalate's Blue Martini e-commerce Suite and PowerReviews' tool for customer reviews.

Escalate provides merchandising, advanced search, embedded analytics, personalized content and scalability. PowerReviews allows retailers to create multi-dimensional tags based on the pros, cons, and best uses of a particular product.

Through the partnership with PowerReviews, Escalate customers will have the option to implement innovative customer review technology on their Web sites . Many online retailers use the review data collected to fuel targeted email marketing campaigns and add product review snippets to their category pages. Multi-channel retailers also can add the review snippet next to products in their catalogs and create in-store displays.
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