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Social Media Analytics

A collection of news, articles and other featured content about Social Media Analytics.

Search Magic: How Gary’s Wine Ranks As a Top 3 Wine Advertiser Almost Every Month

While Gary’s Wine & Marketplace got its start as a small wine shop in New Jersey, its digital capabilities tell a different story.

Digital Efforts Bring Coach, Kate Spade Owner 1 Million New Customers

The Coach, Kate Spade and Stuart Weitzman parent company reported a narrower-than-expected loss and acquired nearly 1 million new customers across North America through its digital channels. Find out how and the retail tech the three are investing in to continue to capture digital shoppers.

Many retailers are accustomed to developing ad campaigns for long-standing social media platforms like Facebook, Instagram and Pinterest.

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

The century-old apparel manufacturer and retailer continues to scale its physical presence across the nation and around the globe. This RIS exclusive explores how the iconic leather goods brand employed paid social to help launch its new Chicago store.

Sephora latest AI-powered innovation improves the user experience and helps shoppers seamlessly find products among the retailer's thousands of SKUs.

The specialty apparel retailer reports spiking social stats, a new chief digital officer for URBN, and several planned store openings.

At Engage! 2016 Jennifer DiMotta, VP, digital and omnichannel, bluemercury, will discuss how to use analytic insight to segment and engage shoppers with tailored communication delivered through a host of channels.

Using digital insights, retailers can share real-time offers with greater personalization.. In the future, we may even see how this information allows for more granular marketing campaigns that are based on the items customers are looking at in-store.

For the sixth year now, RIS News and CGT surveyed consumer goods and retail executives to compare year-over-year sentiment toward data sharing adoption and benefits. The conclusion: Retailers and suppliers search for ways to close the data-sharing gulf and create business value.

Chico's FAS announced it will use SAS Social Media Analytics to help understand and predict customer shopping trends based on intelligence from social media data.

Social media guru Natalie Zfat discusses how retailers can best leverage their social platforms for sustainable success at Engage! 2016.

RCAS 2016 was a rousing success. Check out this great post-event video and see what you missed and what you can expect at RCAS 2017.

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