Learn why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, get details on how to set yourself up for success when you’re operating in so much unknown territory.
Marketers love razzle dazzle, but that doesn’t mean going in big is always the best way to start. Learn why having a small test case on platforms like TikTok can be the smartest bet for consumer goods companies and retailers.
Reaching consumers digitally is paramount to the success of today’s omnichannel retailers. While most retailers strive to have a social media presence, only a few can succeed at engaging with potential customers.
RIS’ fifth annual look at the top women in retail technology salutes the female technologists redefining the industry that touches the lives of millions of consumers. Read about their latest retail technology projects, greatest accomplishments, what they think will impact retail’s future, and more.
The Coach, Kate Spade and Stuart Weitzman parent company reported a narrower-than-expected loss and acquired nearly 1 million new customers across North America through its digital channels. Find out how and the retail tech the three are investing in to continue to capture digital shoppers.
The century-old apparel manufacturer and retailer continues to scale its physical presence across the nation and around the globe. This RIS exclusive explores how the iconic leather goods brand employed paid social to help launch its new Chicago store.