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A collection of news, articles and other featured content about Social Media Analytics.

27th Annual Retail Tech Study

Find out in the 27th Annual RIS/Gartner Retail Technology Study how retailers are responding to fast-moving changes in the marketplace by investing in game-changing technology.

Download RIS/CGT's latest analytics research report and benchmark your organization's analytics maturity against the industry leaders. 

Download this special report to discover how providing an engaging, tailored experience requires a mix of new-school tech and old-school knowhow.

This Roadmap report provides a framework for utilizing sophisticated artificial intelligence solutions and execution engines to successfully communicate with consumers and power the ongoing digital transformation.

Download this Roadmap report and explore how retailers can build a marketing strategy that aligns with their brand promise and the vital technological capabilities needed to deliver a truly omnichannel marketing approach.

No one should be spending their marketing budgets on influencer marketing because it’s trendy. Here are a few things to consider when creating a successful and measureable influencer campaign.

Retail is transforming at breakneck speed and retailers need the advice and council of key industry leaders now more than ever. Where can they turn for guidance? Check out this annual ranking of retail’s most influential and learn who you need to follow.

The 2018 "Top 100 Global Brand Love List" sheds light on which retailers consumers not only connect with, but share their love with others in social media posts. Discover which 10 retailers topped the list and joined the ranks of Amazon, Etsy, and Apple as top loved brands.

The specialty apparel retailer reports spiking social stats, a new chief digital officer for URBN, and several planned store openings.

The "Top 100 Global Brand Love List" sheds light on which retailers consumers not only connect with, but share those positive feelings with others in social media posts. Discover which 10 retailers made the top of the list for the most positive mentions.

Consumers are changing, do you know enough about Generation Z to keep up with their shopping habits as they become the next big spenders? We talked to the experts to find out how. Target the next wave of shoppers with this list of tech tips

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