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Social Media Analytics

A collection of news, articles and other featured content about Social Media Analytics.

No one should be spending their marketing budgets on influencer marketing because it’s trendy. Here are a few things to consider when creating a successful and measureable influencer campaign.

Retail is in Jennifer Skeen’s blood. From her first retail job at age 16 at JCPenney, she has loved the constant on-the-go and ever-changing landscape.

27th Annual Retail Tech Study

Find out in the 27th Annual RIS/Gartner Retail Technology Study how retailers are responding to fast-moving changes in the marketplace by investing in game-changing technology.

The 2018 "Top 100 Global Brand Love List" sheds light on which retailers consumers not only connect with, but share their love with others in social media posts. Discover which 10 retailers topped the list and joined the ranks of Amazon, Etsy, and Apple as top loved brands.

Download this special report to discover how providing an engaging, tailored experience requires a mix of new-school tech and old-school knowhow.

Download RIS/CGT's latest analytics research report and benchmark your organization's analytics maturity against the industry leaders. 

This Roadmap report provides a framework for utilizing sophisticated artificial intelligence solutions and execution engines to successfully communicate with consumers and power the ongoing digital transformation.

Download this Roadmap report and explore how retailers can build a marketing strategy that aligns with their brand promise and the vital technological capabilities needed to deliver a truly omnichannel marketing approach.

L’OCCITANE en Provence, a global natural beauty products and cosmetics manufacturer and retailer, will bring the brand's in-store shopping experience online. Founded in 1976, L’OCCITANE has more than 3,000 stores across more than 90 countries with upwards of 50 e-commerce websites.

Poshmark brings immersive shopping communities to the social marketplace.

Retail is transforming at breakneck speed and retailers need the advice and council of key industry leaders now more than ever. Where can they turn for guidance? Check out this annual ranking of retail’s most influential and learn who you need to follow.

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