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White Paper

Social Media Strategies: Enhance Engagement and Enrich Your Customer Knowledge

03/13/2012
In the whirlwind of social media growth, advanced retailers are already linking social media data to demographic classifications and loyalty program databases, rewarding customers who wield the most “clout” in the social media ecosystem and turning unstructured data into consumer demand signals. Download this Thought Leadership report to see why social media demands that retailers adopt a “learn by doing” approach.
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