Social Media's Impact on Analytics

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Social Media's Impact on Analytics

09/08/2014
As a matter of course retailers are increasingly turning to social media channels to promote the brand and grow sales. Despite the large-scale acceptance of social media as a marketing tool retailers still struggle to maximize the value of social media.
 
At the inaugural Retail & Consumer Goods Analytics Summit, Marc Smith, director, Social Media Research Foundation will share insights into the ways group dynamics change when they take place in and through social cyberspaces. He will also share information around a key tool for analysis of e-mail, Twitter, Flickr, Facebook and other network data sets, and how to understand and maximize the value of social media network maps.
 
Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California.  Smith co-founded and directs the Social Media Research Foundation, a non-profit devoted to open tools, data, and scholarship related to social media research.
 
The Retail & Consumer Goods Analytics Summit event will be held September 11-12, 2014 at the W Hotel in San Diego, California. The conference will feature keynotes from retail and consumer goods leaders, peer-to-peer exchanges and relationship building. For more information, to view the full agenda, or to register for the event click here.