Social Networking

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Social Networking

A collection of news, articles and other featured content about Social Networking.

TikTok, Twitch, Oh My! Determining Whether to Advertise With Emerging Social Platforms

Many retailers are accustomed to developing ad campaigns for long-standing social media platforms like Facebook, Instagram and Pinterest.

To make the most out of social media audiences, it’s helpful to come up with strategies for each platform to bring consumers closer to a retailer.

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

The apparel company has rolled out RFID technology across its fleet, upgraded its in-store staff-optimization tools, and gone all-in on its social promotions.

Retail is undergoing a period of rapid evolution, and much of that change is being introduced by new players in the market. Now in its second year, RIS takes a look at the retail startups we believe are having the greatest impact on the industry thanks to their unique business models.

RIS' annual curated look at the critical events and sessions from retail's biggest event of the year. Check out this must-read resource before you hit the show floor.

Department stores are racing to master omnichannel in their efforts to win customer loyalty.

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