Social Networking

Walmart has partnered to bring shoppers AI-powered meal planning, shoppable recipes, visual search, chatbots, and more. Uncover how Meredith’s predictive insights alongside Walmart’s API technology match products with consumers in real-time at scale.

As social media platforms emerged, social commerce grew to encompass the various ways businesses used social media to support the shopping experience, drive sales, and draw attention to their products. Learn how this evolution shaped the way we see social commerce today.

Reaching consumers digitally is paramount to the success of today’s omnichannel retailers. While most retailers strive to have a social media presence, only a few can succeed at engaging with potential customers.

Footwear retailer Fleet Feet is leaning into social media and search advertising to not only drive digital sales but also propel people into its stores.  

Surabhi Pokhriyal, worldwide director, head of global digital commerce at Colgate-Palmolive and a member of the CGT/RIS Executive Council, sat down to talk about today’s digital commerce trends.

Thousands of customers signed up to watch the first-ever live stream in less than 24 hours. Learn more about this new shopping experience.

Performance lifestyle retailer Athleta has launched an immersive new platform as part of its loyalty rewards. Learn how it seeks to build loyalty, engagement, and a community of empowered women.

Apparel retailer Express is wading into social commerce with the pilot of a platform geared toward fashion influencers, who will be able to earn commissions.

By leveraging MACH architecture, businesses can become more agile and proactive in their digital strategies which is critical for success now — and in the future.

Unlike the traditional in-person approach, virtual events offer attendees the ability to tailor the experience to their individual schedules and needs.

As Walmart continues to expand its apparel prowess, its next move will be to try on virtual fitting tech. Uncover how the retail giant is bringing real-time image technologies, computer vision and artificial intelligence to its fashion category.

With physical events off the table, virtual events have become an industry mainstay. Advantech Connect takes the idea of a multi-day event to new heights with a virtual agenda spanning months. Learn more about the novel approach.