Social Networking

In planning for a “makeup renaissance” spurred by the resumption of social and professional occasions, The Estee Lauder Companies is investing in its social commerce and digital merchandising capabilities.

Why every retailer needs to invest in a social media strategy or else bear the expense of losing out on valuable customers.

The North Face is calling on explorers everywhere to contribute to the official archive and potentially appear in an upcoming San Francisco Museum of Modern Art experience.

The future of grocery not just data-centric but also video-centric, with some gamification thrown in for good measure.

Walmart has partnered to bring shoppers AI-powered meal planning, shoppable recipes, visual search, chatbots, and more. Uncover how Meredith’s predictive insights alongside Walmart’s API technology match products with consumers in real-time at scale.

As social media platforms emerged, social commerce grew to encompass the various ways businesses used social media to support the shopping experience, drive sales, and draw attention to their products. Learn how this evolution shaped the way we see social commerce today.

Reaching consumers digitally is paramount to the success of today’s omnichannel retailers. While most retailers strive to have a social media presence, only a few can succeed at engaging with potential customers.

Footwear retailer Fleet Feet is leaning into social media and search advertising to not only drive digital sales but also propel people into its stores.  

Thousands of customers signed up to watch the first-ever live stream in less than 24 hours. Learn more about this new shopping experience.

Surabhi Pokhriyal, worldwide director, head of global digital commerce at Colgate-Palmolive and a member of the CGT/RIS Executive Council, sat down to talk about today’s digital commerce trends.

Apparel retailer Express is wading into social commerce with the pilot of a platform geared toward fashion influencers, who will be able to earn commissions.

Performance lifestyle retailer Athleta has launched an immersive new platform as part of its loyalty rewards. Learn how it seeks to build loyalty, engagement, and a community of empowered women.