Shoppers are resetting their behaviors, expectations and loyalties in large numbers today. Shifts like these produce tipping points, so, in partnership with Cognizant, we sought to find out how consumers are changing priorities about shopping expectations and IT strategies that serve them.
Sears' newest venue, the Craftsman Experience, has a dual identity. It's a physical space offering hands-on project stations and live demos, but it's also an Internet-based radio station that streams live video of special events to online visitors.
Facebook is so low on the IT priority list for many retail CIOs that it barely registers. I don't understand this attitude except that it can be so hard to find a reliable expert to help with the launch of a Facebook marketing and IT program it might seem unrealistic to even try.