Sopus Products Incorporates Weather-Based Demand

Sopus Products incorporates weather-based demand into its merchandise buying processes using software from Planalytics. The Shell Oil-owned company is using the Planalytics Business Weather Intelligence platform to keep products in-stock at retail stores when weather creates high demand. The software indicates what the upcoming weather trends will be and what quantity of product stores need to satisfy demand. Sopus Products brands include Rain X, Quaker State, Jiffy Lube, Fix-a-Flat and Pennzoil.
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