SOURCING at MAGIC Set for August 21-24

SOURCING at MAGIC, the largest fashion sourcing event in North America for the apparel, footwear and accessories supply chain, is set for August 21-24 at the Las Vegas Convention Center/South Hall. (The event opens at noon one day prior to MAGIC, which opens August 22.) 
Held twice a year, SOURCING at MAGIC features more than 700 contract and original design manufacturers, design and textile resources, fabric mills and component suppliers from throughout the world. The concurrent MAGIC show provides buyers with more than 5,000 global apparel, footwear and accessories brands.

At the Mandalay Bay Convention Center, show components include MENS/WEAR (men’s dress-casual, sportswear, outerwear and tailored clothing), STREET Unlimited (young men’s streetwear), S.L.A.T.E. (progressive streetwear and action sports brands), POOLTRADESHOW (art and design-driven emerging designers) and PROJECT (men’s and women’s advanced contemporary apparel, accessories and footwear). The Las Vegas Convention Center will feature WWDMAGIC (women’s and children’s apparel, footwear and accessories), SOURCING at MAGIC and FN PLATFORM (men’s, women’s and children’s footwear).
While SOURCING at MAGIC will feature resources from top-producing and emerging countries worldwide, MAGIC has selected “Sourcing in the Americas” as a theme for the August event. In addition to special seminar sessions, The Americas Pavilion will be hosted by the U.S. Department of Commerce, the United States Representatives Office and MAGIC, with endorsements and support from major U.S. textile, apparel and footwear associations.

The Pavilion will highlight the United States and Western Hemisphere supply chain network with more than 70 exhibitors from countries such as Mexico, Peru, El Salvador, Guatemala, Haiti, Colombia and Nicaragua, including regional apparel, footwear, fabric and yarn mills, trims and component suppliers and service providers.
Another special feature at SOURCING at MAGIC will be DESIGN ELEMENTS, a juried environment of original design manufacturers offering full design and private label capabilities. Buyers will have the opportunity to discover international lines with ready-made designs ready to break into the U.S. market and merchandise may be purchased on a wholesale basis in minimums as low as 100 pieces.
In a new development, footwear will garner more profile at SOURCING at MAGIC, showcasing the entire footwear supply.
The MAGIC Seminar Series — featuring 25-plus seminars and more than 40 leading fashion industry speakers — will cover such topics as color and trend forecasting, sustainability, best practices, international brand expansion, social media and more. Among the many highlights:
  • The New Western Hemisphere Supply Chain – Way Beyond the Basics Sourcing Summit. An executive panel discussion will feature new data to showcase the region’s competitiveness, and a keynote will be given by Obama Administration official Francisco SÁnchez, Under Secretary for the International Trade Administration, U.S. Department of Commerce. A reception will follow. Sunday, August 21 from 2:00 pm - 4:00 pm. By invitation only. Contact Kim-Bang Nguyen, U.S. Department of Commerce, at 202-482-4805/ [email protected]. 
  • Sourcing Opportunities in the Americas & the National Export Initiative. This session will provide anintroduction to the U.S. National Export Initiative (NEI) and a strategic examination highlighting how to take advantage of sourcing opportunities in the Western Hemisphere, as well as how to use the new CAFTA-DR sourcing database. Speakers include: Francisco SÁnchez, Under Secretary for the International Trade Administration, U.S. Department of Commerce; Gary Ross, V.P. of the Global Non-Beauty Supply Chain, AVON; and Julia K. Hughes, President, USA ITA. Monday, August 22 at 10:00 AM  
  • The New Retail: How Technology Innovations are Changing Fashion Forever. The Internet and technology innovations across mobile, local and social commerce have changed how we shop and pay, creating a new, fast-moving retail environment. Miriam Lahage, eBay’s general manager of fashion, will share her thoughts on this sea change and what it could mean for the fashion industry. Monday, August 22 at 11:30 a.m. 
  • Apparel’s Sourcing Summit at MAGIC. Apparel Magazine and Kurt Salmon present recent research results on the state of global sourcing and an executive panel, including Bryan Eshelman, Sr. VP, operations, Charming Shoppes; Bryan Riviere, VP/head of global sourcing and manufacturing, lululemon athletica; and Judy Gnaedig, director, strategic projects, fashion, Lectra Headquarters, will address “The Strategic Use of Technology in Building a World Class Sourcing Organization.” A reception will follow. Monday, August 22 from 3:30 – 5:00 p.m. To register visit 
  • Building a Private Brand: Saks Fifth Avenue Shares Their Strategy. Sunny Diego, VP/DMM, Men’s Private Brands, Saks Fifth Avenue, discusses how the retailer has developed a better private in-house brand for men’s wear that is one of its hottest sellers in-store and online. Diego will explore taking private label up to the designer level price point, as well as sourcing merchandise globally. Tuesday, August 23, 11:00 a.m. & 2:00 p.m. 
  • Shopping 3.0 — The Evolution of e-Commerce: Keynote Speaker: Ben Fischman, CEO, Fischman shares his story and visions for the future of retail and how e-commerce is revolutionizing the way retailers interact with customers. Tuesday, August 23 at 1:00 p.m. 
  • Developing Your Business in the Fast-Growing Chinese Fashion Retail Market. Sponsored by China Chamber of Commerce, this session will address both challenges and success strategies associated with entering and expanding in China’s flourishing fashion market. Tuesday, August 23 at 2:30 p.m.  
  • Creating Fashion on a New Global Platform. U.S. apparel exports are a hot commodity in the global market. This session, led by Frances Harder, CEO, FBI, will explore recent shifts and trends in retail buying habits, with an emphasis on speed to market and price points. Wednesday, August 24 at 9:30 a.m.
Another benefit for SOURCING at MAGIC attendees is the Matchmaking Service, which connects visitors with exhibitors who fit their specific production needs. MAGIC sourcing consultants will personally provide detailed information or sourcing leads. Appointments may be scheduled in advance; visit to request your Matchmaking appointment.
To learn more about SOURCING at MAGIC and to register visit

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