Southern Family Markets Adds Price Optimization

Southern Family Markets chooses Revionics for price, promotion and markdown optimization. Southern Family Markets leverages Revionics advanced pricing science and demand analytics to predict and influence consumer demand for their products in both their traditional grocery and liquor store formats.

Southern Family Markets will utilize Revionics as a centralized merchandising and pricing tool across their enterprise. By analyzing consumer demand data, Revionics will enable Southern Family to proactively plan, manage and execute their pricing strategy with the consumer's voice in mind.

Founded in 2005, Southern Family Markets is based in Birmingham, Alabama and operates stores in Alabama, Florida, Georgia and Mississippi. Southern Family Markets is owned by C&S Wholesale Grocers.

"We operate in highly competitive markets as well as a difficult economic environment in the Southeast," says Jeffery Burkhead, senior vice president and general manager, Southern Family Markets. "Price optimization should allow us to remain competitive while protecting our margins."
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