Southern Glazer’s Hits 1M Mark With Proof

a glass mug on a table

Alcohol distributor Southern Glazer's Wine & Spirits has hit 1 million new points of distribution.

Through its Proof digital ecosystem — which includes dedicated Proof Sales, Service and Commerce platforms — Southern Glazer’s is expanding the way its customers can find new products, in turn increasing exposure for supplier brands and enabling its salesforce to build value-added consultative selling relationships.

Launched in 2019 as part of Southern Glazer’s digital strategy, the Proof B2B e-commerce platform enables 24/7 online ordering and account management. Customers can search brand portfolio, place orders, and discover new products. Suppliers, meanwhile, can showcase their products.

Southern Glazer’s operates in 44 U.S. states, the District of Columbia and Canada, and the tools provide advanced data analytics and insights to help it respond more quickly and provide better results for customers and suppliers.

“This is a sweep; a trifecta,” said John Wittig, Southern Glazer’s chief commercial officer. “It’s a win for our suppliers, whose products are getting new distribution; a win for our customers, who are discovering the depth and breadth of our portfolio; and a win for our sales consultants, who are making more and expanding their relationships with customers.”

 “This is a remarkable demonstration of our incomparable salesforce using our industry-leading electronic commerce platform to attain outstanding results for the suppliers whose products we sell,” explained Gene Sullivan, chief sales and marketing Officer, Southern Glazer’s Wine & Spirits. “We have always said that Proof would free our sales consultants to do what they do best — sell — and this is the validation of that philosophy. We are just at the beginning and the next million new points of distribution is not far away.”

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