Retailers use units per transaction (UPT) — the average number of items purchased on a single visit to the store — as a key performance indicator. Find out three ways retailers can use data tracking to boost their customer's basket size every visit.
Supervalu is taking a hyperlocal approach to store promotions by giving store directors more control over marketing campaigns and display space in their stores. Best practices are then shared between directors through social networking sites.
Albertsons Companies adds new solutions, gaining an integrated suite of analytics capabilities and insights on demand, and enabling shared insights and collaboration with Consumer Packaged Goods suppliers.
Successful mobility initiatives start with retailers identifying the specific business and operational challenges mobile devices will address. Download this Thought Leadership report to learn how mobility can boost interactivity and customer engagement in-store.