SpongeBob and Stride Rite: Fried of Foe?

Nickelodeon is the exclusive marketing platform for Stride Rite's SuperBall footwear line for kids. As a co-sponsor, Stride Rite has a substantial advertising campaign supporting SuperBall Shoe by Stride Rite on multiple Nickelodeon platforms including during the SpongeBob SquarePants Friend or Foe? network event last month. The partnership includes Stride Rite messaging on-air, online on Nick.com and in Nickelodeon Magazine.