Sport Chalet Adds Personalization Capability to Digital Gift Cards

Sport Chalet is enhancing its gift card offerings by adding personalization options of images, text and audio messages. The personalization can be part of an electronic gift card itself, or be delivered with the recipient notification for a plastic gift card.

The retailer can also use the notifications, which are powered by the Transaction Wireless cloud-based gift card platform, to deliver timely digital promotional campaigns via e-mail or to consumers' mobile devices.

"Sport Chalet customers have active lifestyles and are always on the go," said Sport Chalet CEO Craig Levra in a statement. "Personalized plastic and e-gift cards are a great way for them to get everything they need for their favorite pastime in a convenient way, with the added personal touch of a note, image or audio message."
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