Sports Illustrated Swimsuit to Launch Swim, Active Collection With This Brand
Time Inc.'s Sports Illustrated Swimsuit has teamed up with RAJ Swim to create exclusive new collections of swim and active apparel. The strategic agreement — the first global apparel license for Sports Illustrated Swimsuit — aligns two top brands to introduce unprecedented collections catering to all types of women.
"This is a natural evolution for Sports Illustrated Swimsuit, which has long been considered the authority on swim style," said Bruce Gersh, senior vice president, strategy and business development, Time Inc. "The opportunity to expand the Sports Illustrated Swimsuit brand into the premium apparel space is a perfect fit, and it falls in line with our strategy to unlock new consumer programs leveraging Time Inc. brands. RAJ Swim has a rich history and is highly respected in the industry, making the company an ideal fit to help bring the Sports Illustrated Swimsuit brand to life."
A first look at the upcoming Sports Illustrated Swimsuit collections and more details will be announced this summer. The first swim and active lines from the two companies will be available for consumers to purchase in early 2018 in conjunction with the launch of the annual Sports Illustrated Swimsuit issue. Select items will be featured in the iconic issue and on SI's digital properties, including an e-commerce integration on SI.com, where consumers can seamlessly purchase their favorite pieces online.
"We are focused on long-term, highly sought-after global brands, and Sports Illustrated Swimsuit has endless opportunities for growth," said Brenda West, president of RAJ Swim. "We see the future of Sports Illustrated Swimsuit, swim and active collections as a strong complement to our business. The brand has instant recognition for consumers around the world. The swim and active ecosystems are evolving, and this collaboration sets the stage for infinite possibilities."
The multiyear agreement will see the two companies collaborate on a range of collections designed to reach all generations, body types and personalities for a new era of swim and active lifestyles. The alliance will build on Sports Illustrated Swimsuit's unrivaled reputation for identifying the latest trends, curating the best of the best and celebrating every body shape.
"This is a natural evolution for Sports Illustrated Swimsuit, which has long been considered the authority on swim style," said Bruce Gersh, senior vice president, strategy and business development, Time Inc. "The opportunity to expand the Sports Illustrated Swimsuit brand into the premium apparel space is a perfect fit, and it falls in line with our strategy to unlock new consumer programs leveraging Time Inc. brands. RAJ Swim has a rich history and is highly respected in the industry, making the company an ideal fit to help bring the Sports Illustrated Swimsuit brand to life."
A first look at the upcoming Sports Illustrated Swimsuit collections and more details will be announced this summer. The first swim and active lines from the two companies will be available for consumers to purchase in early 2018 in conjunction with the launch of the annual Sports Illustrated Swimsuit issue. Select items will be featured in the iconic issue and on SI's digital properties, including an e-commerce integration on SI.com, where consumers can seamlessly purchase their favorite pieces online.
"We are focused on long-term, highly sought-after global brands, and Sports Illustrated Swimsuit has endless opportunities for growth," said Brenda West, president of RAJ Swim. "We see the future of Sports Illustrated Swimsuit, swim and active collections as a strong complement to our business. The brand has instant recognition for consumers around the world. The swim and active ecosystems are evolving, and this collaboration sets the stage for infinite possibilities."
The multiyear agreement will see the two companies collaborate on a range of collections designed to reach all generations, body types and personalities for a new era of swim and active lifestyles. The alliance will build on Sports Illustrated Swimsuit's unrivaled reputation for identifying the latest trends, curating the best of the best and celebrating every body shape.