Stage Stores Expands Product Offering with E-Com Deployment
During the 2012 holiday season, Stage Stores recognized that it needed to enhance its e-commerce capabilities to increase scalability, reliability and performance, as well as have the ability to personalize and cross-sell merchandise. To meet these goals, the retailer began a rapid deployment of Oracle Commerce.
"Oracle Commerce gives us the ability to bring more exciting products and promotional offers to our customers," said Steven Hunter, EVP and CIO of Stage Stores. "I've been involved in the deployment of several e-commerce platforms. The Oracle Commerce implementation was less than six months in core project time. This was a quick implementation and one of the smoothest."
In early November, the retailer completed the six month deployment of Oracle Commerce, dramatically increasing the number of products available on its website. The platform allows Stage Stores to execute more complex pricing and streamline processes, such as product and promotion entry. The previous platform required site merchandisers to use external tools, including Excel spreadsheets, imported documents and "cutting and pasting" data.
The goal the retailer set is to offer 100,000 items on its website, allowing customer to access the full assortment of merchandise, including what is available in stores, online exclusives and direct-ship items available through fulfillment partners.
With the addition of guided search, Stage Stores can highlight new products and promotions with more relevant and accurate searches. Oracle Commerce also allows the retailer to extend its commerce anywhere strategy by improving the customer experience on mobile devices, delivering better search and improving conversions. The improved e-commerce platform impacts store associates with tablets, ensuring both associates and customers can have fast, accurate access to merchandise no matter where it resides.
Going forward Stage Stores will leverage Oracle Commerce to help maximize personalization and service on the site for the 40% of its customers that use its private-label credit card.
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"Oracle Commerce gives us the ability to bring more exciting products and promotional offers to our customers," said Steven Hunter, EVP and CIO of Stage Stores. "I've been involved in the deployment of several e-commerce platforms. The Oracle Commerce implementation was less than six months in core project time. This was a quick implementation and one of the smoothest."
In early November, the retailer completed the six month deployment of Oracle Commerce, dramatically increasing the number of products available on its website. The platform allows Stage Stores to execute more complex pricing and streamline processes, such as product and promotion entry. The previous platform required site merchandisers to use external tools, including Excel spreadsheets, imported documents and "cutting and pasting" data.
The goal the retailer set is to offer 100,000 items on its website, allowing customer to access the full assortment of merchandise, including what is available in stores, online exclusives and direct-ship items available through fulfillment partners.
With the addition of guided search, Stage Stores can highlight new products and promotions with more relevant and accurate searches. Oracle Commerce also allows the retailer to extend its commerce anywhere strategy by improving the customer experience on mobile devices, delivering better search and improving conversions. The improved e-commerce platform impacts store associates with tablets, ensuring both associates and customers can have fast, accurate access to merchandise no matter where it resides.
Going forward Stage Stores will leverage Oracle Commerce to help maximize personalization and service on the site for the 40% of its customers that use its private-label credit card.
For related content:
Stage Stores Launches New E-Com Platform, Improves Fulfillment
View from the Street
Top 5 and Bottom 5 Retailers of January 2013
Merchandising's New Set of Challenges
Top 20 Software Vendors in Retail Technology