“Staples has evolved alongside our customer from a place intended for simply purchasing supplies to an environment designed to help small businesses flourish through community and solutions,” Mike Motz, CEO, Staples US Retail said when the Studio concept launched. “Many of our customers are small business owners, side-gig enthusiasts or have jobs that keep them mobile. We have thoughtfully designed Staples Studio to be an ecosystem of resources for businesses in a connected environment that will allow our coworking members to focus on what they do best.”
Members benefits at the Oakville store include priority use of Spotlight, an auditorium-style event and community learning space and the in-store Solutionshop, which puts an extended suite of services and resources at members' fingertips with in-house marketing, web design, print and tech services and more. The Massachusetts locations offer members Podcasting studio access, 500 color printed business cards, Unlimited black & white printing, and more.
Staples also launched a quarterly magazine, Staples Worklife, in July, delivered digitally and in print. The magazine was created as an extension of the Staples brand transformation, aimed at helping professionals make their workplaces more productive and connected, and to provide products and services designed to inspire colleagues to do their best creative work. The magazine’s initial circulation of 250,000 copies is targeted toward business customers.
“Put simply, our business customers are looking for ways to improve their worklives,” said Marshall Warkentin, Chief Marketing Officer, Staples. “They told us they want solutions to be more productive and connected at work. At Staples, we’re uniquely positioned to bring together solutions to millions of working professionals and to bring a sense of community to work.”
Staples will soon launch an accompanying Staples Worklife podcast and e-newsletter. Following the premier issue, Staples Worklife will expand beyond a magazine to include events and a digital community.