Staples Rebrands B-to-B Division, Launches Ordering Ecosystem
Staples renamed its business-to-business (B-to-B) division Staples Business Advantage. In conjunction with the name change, the company unveiled Staples Easy System, an ordering ecosystem that gives customers the flexibility to order products and services on any device including the Staples Easy Button, anywhere, at any time.
Staples Easy System, currently in testing, removes the friction from an ordering process made up of informal lists, e-mail, verbal requests and written notes for supplies. In addition to the current suite of mobile and e-commerce tools, Staples Easy System allows any office employee to place an order — using the next-generation Staples Easy Button, e-mail, text messaging or voice — anytime a product needs to be replenished, regardless of whether they are near a copier or in a breakroom or outside the office.
"Staples Business Advantage is committed to providing the most innovative resources and solutions in the market with the highest level of convenience to customers," said Neil Ringel, executive vice president, Staples Business Advantage. "With Staples Easy System, ordering will transcend the limitations of apps and browsers, giving customers access to nearly 500,000 products ranging from office and breakroom supplies to furniture and technology products and services, anytime, anywhere and on any device, using the interface that is most convenient to them."
Staples Easy System gets smarter over time, remembering past orders and anticipating customer needs. For example, if customers request “Green Tea,” the Easy System knows precisely which brand or type of green tea is preferred in their office.
Additionally, Staples Easy System consolidates orders from multiple employees and devices into one shopping cart, making it easy to change quantities, replace brands, delete items and approve the final order. The Easy System also encourages the use of approved vendors, reduces redundant orders and delivers greater budgetary control. As the system evolves, more features will be added, like the ability to order catering or flowers, or track order status. Staples Business Advantage Customers can sign up to test the Easy System at www.staplesinnovation.com/easy.