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10/12/2022

Starbucks Expands Loyalty Offerings With Delta Partnership

Liz Dominguez
Managing Editor
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Starbucks partners with Delta on loyalty

Starbucks Rewards members can now link their loyalty accounts with Delta SkyMiles and reap the benefits. The two companies have joined together in an effort to reward loyalty with one mile per $1 spent on eligible purchases at Starbucks. Additionally, travel days will earn Starbucks customers even more awards, with the ability to receive double Stars on eligible purchases.

The companies are also instituting a kick-off campaign, rewarding customers who link their accounts between Oct. 12 and Dec. 31 with 500 miles and 150 Stars (after making a qualifying purchase). Additionally, any Delta passengers on flights departing Seattle on Oct.12 will receive a “Star Card” valid for 150 Stars. This is redeemable toward a beverage at their next Starbucks visit.

The new benefits are available through Delta’s loyalty program under Choice Benefits, and Diamond and Platinum SkyMiles Members will be able to select 4,000 Stars as one of their annual Choice Benefits in 2024.

[Read more: Starbucks Taps Web3 Technology for New Loyalty Member Experience]

The new collaboration comes as Starbucks moves toward more loyalty partnerships as part of its Reward Together program, announced earlier this year. The program allows rewards members to link their accounts with some of the world’s leading brands’ loyalty programs. Delta is Starbucks’ first U.S. partner in this program. Starbucks Canada launched account linking partnerships with a travel partner in 2021 and TD Bank in 2022. 

According to Starbucks, its U.S. membership more than doubled over the last five years, recording more than 27 million 90-day active rewards members this past July. Starbucks Rewards transactions also accounted for more than half of all transactions at U.S. company-operated stores within that same timeframe.

Ryan Butz, vice president, loyalty strategy and marketing at Starbucks, said that their respective companies' rewards platforms are “centered on creating moments of meaningful connection, and by bringing together two of the country’s most celebrated loyalty programs we are able to reward our members with more of what they love.”

[Learn more: 10 Hottest Retail Loyalty Plans in 2022]

“We are excited to partner with Delta to offer our members even more valuable benefits, as well as invite more customers to join Starbucks Rewards,” Butz added.

“We’re continuing to evolve Delta’s SkyMiles program to give our customers valuable, premium experiences not just on the days they travel but in their everyday lives as well,” said Prashant Sharma, vice president of loyalty at Delta. “Through this new partnership with Starbucks, we can deliver more moments and interactions that matter, both in the air and on the ground.”

Those interested can join Starbucks Rewards at starbucks.com/rewards and Delta SkyMiles at delta.com/join-skymiles.

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