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06/28/2021

Stater Bros.’ New Online Grocery Channel to Offer Curbside Pickup or Delivery

Stater Bros. Markets' new online shopping experience will harness geolocation technology to facilitate the handoff of pickup orders to curbside customers in two minutes or less.
Jamie Grill-Goodman
Senior Editor
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Stater Bros. Markets will expand the grocer’s digital grocery presence with a retailer-branded and -controlled online shopping experience that will scale with its business.

With 170-plus stores, the San Bernardino-based company is the largest privately owned supermarket chain in southern California. The chain has turned to Mercatus and its ecosystem of technology partners to adopt a fully integrated online ordering and fulfillment experience for Stater Bros. customers. Transitioning to Mercatus’ SaaS platform will enable Stater Bros. to increase its digital grocery capabilities by offering curbside and delivery options, all while providing excellent service to its customers.

“Now more than ever, our customers are looking for the convenience of shopping online,” said Pete Van Helden, CEO, Stater Bros. Markets. “We see this as an opportunity to build stronger relationships with our shoppers through an e-commerce journey that truly embodies our brand’s promise of excellence in food and service. With the Mercatus platform, we’re excited to offer a wide range of services and options to make online shopping even more rewarding.”

The solution will include an online shopping site that’s fully responsive for optimized browsing on any device and a complete e-commerce mobile app. Customers will be able to shop the full range of Stater Bros. products, including popular prepared meals and customized selections like deli counter foods. Customers can choose from contactless curbside pickup or delivery, and will have the additional option to pay online with SNAP EBT or EBT Cash benefits.

The Stater Bros. online offering will also include Mercatus’ Enhanced Fulfillment capability powered in partnership by ADC’s ShopperKit and Flybuy. Through ShopperKit, Stater Bros. will be empowered to scale its digital shopping experience by managing all in-store fulfillment activities related to online orders, helping the grocer maximize operational efficiencies to deliver growth and profitability. Meanwhile, the retailer will utilize Flybuy’s geolocation technology to facilitate the handoff of pickup orders to curbside customers in two minutes or less. Stater Bros. will also gain from using Mercatus’ integrated digital advertising capability. This turnkey solution, powered in partnership with CitrusAd, will help Stater Bros. claim its share of CPG digital advertising dollars and drive additional revenue from its online grocery experience.