Steve Madden Upgrades Mobile Marketing Effort

Mogreet and Steve Madden, designer and marketer of footwear and accessories for women, men and children, announced a new mobile marketing platform that promises to deliver engaging and unique consumer experiences to Steve Madden consumers directly on their mobile devices. The partnership combines Mogreet's premier rich media mobile marketing platform with Steve Madden's forward-thinking approach to retail, e-commerce and mobile commerce.

 

Steve Madden is using Mogreet's mobile marketing and messaging platform to invite consumers to opt-in to receive timely and relevant news, sales promotions, and exclusive Steve Madden content directly on their mobile phones. Consumers will be able to text various keywords (i.e. JOINSTEVE to 91919) will receive back relevant text, picture and video messages back on their mobile devices. For example, consumers will soon be able to see the newest Madden styles on mobile first delivered as video slideshows via MMS. Consumers will be able to text the name of certain products, like the Caryssa high heel, to see images of the shoe, its available colors and even purchase it directly from the device. Furthermore, the Steve Madden mobile marketing plan and strategy are being integrated across all consumer touchpoints, including in-store, on packaging, online, via in-store television screens and direct mail.

 

"Our customers are using mobile more and more as a companion to their shopping experience," says Andrew Koven, president of e-commerce and customer experience, Steve Madden. "We wanted to find a way to deliver more personalized, timely and relevant information to our customers via mobile. As a brand, we strive to deliver compelling and engaging experiences to our shoppers and using pictures, music and videos delivered through Mogreet's SMS and MMS platform enable us to do this."

 

"Steve Madden continues to raise the bar with its forward-thinking and innovative approaches to retail. We've excited to be working together to deliver compelling messages to their customers, execute a true multi-channel mobile CRM strategy and most importantly, drive sales," says James Citron, CEO, Mogreet.

 

MMS and SMS are becoming the technologies of choice for retailers and major brands that are seeking effective ways to connect with their consumers on their mobile in a timely, relevant, personalized and unobtrusive way. By leveraging MMS and SMS, brands can reach nearly 95 percent of mobile phone subscribers on both smartphones and non-smartphones alike.