Is Stitch Fix Seeking a More Affluent Customer?

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Is Stitch Fix Seeking a More Affluent Customer?

By Apparel Staff - 08/22/2017

Today, Stitch Fix, the world's leading online personal styling service, added more than 100 new premium brands to its product offering. Now, clients can get access to even more brands, with price points ranging from $100-$600.

In women's, Stitch Fix will carry brands such as Alice & Olivia, Helmut Lang, Kate Spade, Rebecca Minkoffand Theory. Men's brands will include John Varvatos, Steven Alan, Theory and Todd Snyder. Stitch Fix will also offer premium denim brands, like AG, Citizens of Humanity, JBrand, Joe's Jeans and PAIGE for men and women.

These established and emerging brands are known for exceptional quality, fit, construction and fabrication. More than half of the assortment will be exclusive to Stitch Fix.

"We're excited to deliver a new mix of premium brands in our Fixes," said CEO Katrina Lake. "This launch offers a compelling combination of recognizable brands that our clients know and love, as well as new emerging brands they can discover for the first time. Now, our stylists have even more ability to create the perfect Fix for each client."

"I'm thrilled to partner with Stitch Fix. With its unparalleled consumer insights and personal styling expertise, Stitch Fix is changing the way people shop," said Rebecca Minkoff, co-founder and creative director of Rebecca Minkoff. "This partnership offers us an incredible opportunity to introduce some of my favorite styles to more customers nationwide."

Stitch Fix trained 1,000 stylists on the elevated fit, construction and fabrication these brands offer to help clients discover the perfect style combinations. Stylists also immersed themselves in the heritage and values of the brands, so they could really understand what to recommend to clients.

Premium brands will be incorporated into the Stitch Fix experience for clients who have already selected a high price point in their style profile. Clients can also adjust the price points in their profile to experience the new brands. New clients interested in receiving the premium assortment in Fix shipments can sign up here.

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