Stop & Shop Expands Targeted, Location-Based Mobile App to 45 Stores

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Stop & Shop Expands Targeted, Location-Based Mobile App to 45 Stores

Building on a successful three-store pilot, Stop & Shop will expand the availability of its SCAN IT! mobile shopping app to an additional 42 stores in Massachusetts, Rhode Island and Connecticut by the end of 2011. The app allows customers to use their smartphones to scan, tally and bag groceries, and sends them targeted offers based on their in-store location and purchase history.

Shoppers at the Ahold-owned chain can anticipate potential savings of $250 to $500 annually based on receiving eight to 10 targeted coupons per shopping trip.

First introduced in June for the iPhone 3GS and 4G devices, the SCAN IT! Mobile app is now also available for several Android devices, which will double its reach to customers. The software was developed in partnership with Modiv Media. Stop & Shop is transitioning from the retailer-supplied SCAN IT! mobile devices currently in use across 350 of its stores.

"We are excited to introduce our in-store mobile shopping experience to more Stop & Shop stores and Android customers, given the positive feedback we've received from customers that have used SCAN IT! Mobile," said Stop & Shop New England division president Mark McGowan in a statement. The app "allows customers to scan their own items, bag as they go, and see a running total of their purchases, making the shopping experience even more valuable for our on-the-go customers."

For related content: Mobility in Retail