Stop & Shop Integrates Business Intelligence

Stop & Shop deploys business intelligence software from SPSS to increase customer loyalty and develop new products and services. The New England based grocery retailer is using the SPSS software to identify specific product attributes most important to shoppers in order to predict product demand and better manage production and distribution. Stop and Shop also uses the predictive analysis system to deliver timely and effective promotions to customers. Management at Stop and Shop analyzes the trends in customer shopping behavior to promote customer loyalty and drive revenue.
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