Store Engagement by Design

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Store Engagement by Design

By Jamie Grill-Goodman - 05/10/2017

From product displays to shopper engagement, retailers are making a technological dynamic shift to empower their associates and managers to take ownership of the shopper experience.

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At the Retail Executive Summit (RES) 2017 Edward Park, Sr. Vice President, Head of Retail, Digital, Allocations, Wholesale Operations (North America), GUESS? Inc. will present the rapidfire session "Store Engagement by Design."

In this session you will gain insight on how GUESS? has integrated the use of iPads to enhance visual merchandising, reporting tools, real-time data, replenishment and revenue generation. By integrating the latest technologies, it will align the synergies between stores, digital commerce and wholesale operations.

Park leads the North American Retail, Digital and Wholesale teams at the GUESS Los Angeles World Headquarters. In this role, he has full accountability of the retail business in North America. He ensures that the customer experience online to offline is seamless by aligning the strategies of all three teams.

Park has a strong knowledge and understanding of global operations, strategy and brand building with over 15 years of retail experience. Since starting his career at Forever 21 in Los Angeles, he has held management and executive roles in the US, Spain, China and Japan. Most recently, Park was the Mainland China Brand Managing Director for Inditex Group holding for 5 years, working closely with Victor Herrero. He had full P&L ownership of multiple brands and led the commercial growth, store operations, ecommerce business and development of the brands in Mainland China.

The 16th annual Retail Executive Summit will be held June 14-16, 2017 at the Four Season Resort (Scottsdale at Troon North) in Scottsdale, Arizona. The conference features keynotes from retail leaders, peer-to-peer exchanges, relationship building, golf outing and the 7th annual CIO of the Year Awards. For more information, to view the full agenda, or to register for the event click here.