The Store as a Fulfillment Hub

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The Store as a Fulfillment Hub

01/14/2015
Digital shoppers are increasingly demanding lightning quick delivery times and are making purchasing decisions based on a retailer's ability to rapidly fulfill their online orders. As next-day, and in some cases same-day, delivery become market expectations, traditional brick-and-mortar retailers are leveraging their expansive physical presence as fulfillment hubs.
 
At the 2015 RetailTechCon, Jennifer DiMotta, VP, e-commerce, Sports Authority will discuss how the retailer is using more than 160 stores as fulfillment hubs to support its phenomenal online growth rate. By opening up its stores as fulfillment centers the sporting goods retailer not only increases its fulfillment speed but frees up its inventory chain-wide regardless of where the product is located.
 
DiMotta led Sports Authority's e-commerce and omnichannel strategy, teams and responsibilities for the multi-billion dollar omnichannel retailer to triple digit growth in 2014 and record revenues in 2013. Her team is redefining e-commerce roles and responsibilities as a leading indicator to company growth and setting new data analytics standards within the team to holistically maximize company sales based on data-driven decisions and execution.
 
The 2015 RetailTechCon will be held March 25-27, at the Hyatt Regency, Orlando, Florida. The conference features keynotes from retail leaders, peer-to-peer exchanges, relationship building, and a golf outing. For more information, to view the full agenda, or to register for the event click here.