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The Paper Store, a specialty gift store chain in the Northeast, has made a change to enhance its omnichannel retail operations. Find out how it will unify product, customer and transaction data, and offer customers “Endless Aisle” and “Buy Anywhere, Ship Anywhere" solutions.
Comparable sales from customer-facing digital channels grew in excess of 20% while sales from brick-and-mortar declined in a low single-digit percentage range for the retailer. Find out what improvements it made in 2016 and what's beyond.