Straight Talk: Customers and Technology

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Straight Talk: Customers and Technology

By Tim Denman - 08/31/2015
As retailers make decisions on which new customer-facing technology to deploy they often base their decision on figures on a spreadsheet, and very rarely get the opportunity to interact with the actual end users.

At Engage! 2015, Candace Corlett, president, WSL Strategic Retail, will host a very interactive consumer panel that will bring the voice of the shopper to the event. The panel will be made up of five diverse customers who use technology in the course of their shopping experience, whether from home, the office or in-store. The second half of the session will allow all those in attendance to direct their questions to the consumers themselves.

Corlett's passion is observing shopping life. It is this combination of intuitive observations and survey data that place Candace and her firm at the forefront of shopper insights, preparing their clients for what’s coming next. She is frequently called upon by the media to comment on the state of the retail environment and trends in shopping.  She is regularly cited by The Wall Street Journal, The New York Times, Business Week, the Associated Press and frequently appears on CBS, NBC, ABC, CNN, and National Public Radio.
 
The 2nd annual Engage! event will be held September 9-11, 2015 at the Ritz Carlton in Ft. Lauderdale, FL. The conference features keynotes from retail leaders, peer-to-peer exchanges, relationship building, and a thought leadership workshop. For more information, to view the full agenda, or to register for the event click here.