Supervalu Seeks Insights via Customer Segmentation Analytics

Supervalu will enhance its marketing, merchandising and operations strategies by using the Precima analytics solution from LoyaltyOne to develop a multi-dimensional segmentation of its customer base. The analysis will use customer data to help the grocery retailer better understand its customers and classify them in ways that translate into actionable insights.

"Our shoppers will benefit most from this strategic pick as we enrich their shopping experience and focus more on the customer as we make key business decisions," said Supervalu group vice president of customer insight and loyalty Wesley Story in a statement. "Precima's approach to building a customer segmentation strategy grounded in insights that combine behavioral analysis with market data and research will result in innovative programs across all facets of our enterprise that are relevant and more personalized to our customers."

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