Taco Bell is forging ahead with a new concept, Taco Bell Go Mobile, the first of which will open in its first quarter of 2021, and feature dedicated mobile pickup lanes, curbside pickup, and tablet ordering.
The concept restaurant is specifically designed for customers to order ahead through the brand’s mobile app. The new concepts will have two drive-thru lanes including a new priority pick-up lane with rapid service for customers who order via the Taco Bell app. This new lane will supplement the existing, traditional lane.
Taco Bell Go Mobile customers also have the option to receive their order via contactless curbside pickup, another convenient alternative that consumers are looking for. Taco Bell Go Mobile will also include tablet ordering in drive-thrus and curbside pickup, both of which will be operated by a concierge service of team members, known as “bellhops.”
The locations are 1,325 square feet, compared to the average 2,500-square-foot Taco Bell restaurant, and are powered by smart kitchen technology that’s integrated with the Taco Bell app.
“With demand for our drive-thru at an all-time high, we know adapting to meet our consumers rapidly changing needs has never been more important," said Taco Bell President, Global COO, Mike Grams. "The Taco Bell Go Mobile restaurant concept is not only an evolved physical footprint, but a completely synchronized digital experience centered around streamlining guest access points. For the first time, our guests will have the ability to choose the pick-up experience that best fits their needs, all while never leaving the comfort of their cars."
While the first Taco Bell Go Mobile restaurant is still a few months away from opening, the brand has already begun incorporating some of its new features in existing restaurants. In addition to enhancing restaurants, Taco Bell continues to improve on other aspects of the QSR experience that customers are looking for right now, like speed. The brand has shared that the average time spent in a drive-thru has been reduced by more than 15 seconds since the first quarter of 2020. Taco Bell has also recently rolled out other digital innovation outside of the restaurant experience. Launched nationally in July, the Taco Bell mobile app’s new beta loyalty program gives fans a deeper level of customization in both what they’re ordering, and now how they’re ordering.