Talbots Analyzes Business Decisions With APT

Talbots, Inc. has signed an agreement to license Applied Predictive Technologies' software, including its Test & Learn® and Market Basket Analyzer platforms. The national women's apparel brand will use the software to test and analyze key business initiatives including promotions, merchandising, marketing and store operations. Talbots joins several women's apparel retailers, including Ann Inc., Chico's, Lane Bryant and Victoria's Secret, which currently use APT's software to accurately measure the impact of initiatives across the organization in order to harness key data and maximize ROI.

Along with other apparel retailers, Talbots will use APT's Test & Learn® approach to identify which actions are most successful in improving performance and measure their impact on a test versus control basis. APT's software enables organizations to analyze all of their initiatives, instead of just a select few, and offers a centralized platform, effectively providing companies with a 360-degree view of programs.

As Talbots CFO Mary Lynn Philips explained, "We believe that APT's software will allow us to test and analyze key business insights.  Overall, the analyses generated from APT's Test & Learn® software will provide us with informed clarity surrounding the effect of specific programs related to various marketing programs, promotional offers, merchandise strategies and capital investments. Having this insight will strengthen our confidence as we evaluate and implement new ideas."
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