Talbots to Use Customer Preferences and Size Profiles to Localize Assortments

To help identify customer preferences and localize its merchandise offerings based on buying patterns, size profiles and other key attributes, Talbots will use the Oracle Retail Planning and Optimization suite of applications, including Oracle Retail Assortment Planning, Size Profile Optimization and Merchandise Financial Planning.

"Our investment in the area of merchandise planning is an important piece of enhancing our IT infrastructure to drive business advantage," said John Kovac, CIO of Talbots. "By implementing Oracle's Retail Planning and Optimization Suite we will have a robust platform providing advanced analytics, to ensure we have the right balance of inventory when and where our customers need it."

Talbots will use the solutions to improve its store productivity and inventory performance, and will make use of Oracle Retail Consulting services to launch and fully utilize the applications' features.